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PROGRAMME 2026

This page will be continously updated – stay tuned!

ENRICHING DAYS 2026

Climate change is impacting skiing and ski resorts worldwide. Now comes a chance to be part of reversing this trend. Take it. During Nordic Sustainability Arena, which is taking place alongside the World Cup Weekend in Åre, you will not only get to listen to and talk with some of Europe’s leading experts. You will also get to ski, attend a climate talkshow with researchers, and watch the women’s FIS Alpine Ski World Cup races. See the full program below. 

Thursday March 12 

07.50

NOSA TRAIN

Departure from Stockholm: 07.50 | Arrival in Åre: 14.41

See separate programme >>

17.00-17.50 and 18.30-19.20

SALLY

At the Swedish National Alpine Arena.

DEAR ECONOMY – An immersive experience on the future of the economy

Friday March 13 – Conference Day

The program is continuously updated and changed

Held at the Swedish Alpine National Arena, Årevägen 180

08.00

REGISTRATION & COFFEE/TEA

08.30

OPENING SESSION

Welcome by Cecilia Norberg, board member Swedish Ski Association and World Cup Åre

Moderator: Carolina Klüft

THE CURRENT STATE

Purpose: setting the scene, current status from different perspectives.

Current state of sustainability transformation

  • Per Olsson, Deputy Science Director, Associate professor, Stockholm Resilience Centre 

Bigger than the game: Sports as a Global Uniting Force for Climate Action 

  • Lindita Xhaferi-Salihu, Sectoral Engagement Lead, UN Climate Change

Outlook 

  • Stefan Sjöstrand, CEO Skistar

Leading in a new area

  • Anna Ryott, Nordic Chief Impact Officer, EY
  • Björn Sandström, Sustainability Expert, Swedish Ski Association 
  • Youth Panel Presentation 

10.00

COFFEE BREAK + CONVERSATIONS

10.30

SPORT AS A CATALYST

“A RACE FOR THE OCEAN”

  • Richard Brisius, Chair, The Ocean Race

“THE RED WAY”

  • Rishi Jain, Director of Impact, Liverpool FC

“WILDER SWEDEN with WILDER SKIING?”

  • Jessica Ångström, Team Manager Nature Department, WWF Sweden
  • Lina Normark, Sustainability Manager Swedish Ski Resort Association 

11.45

FOOD FOR WHITE WINTERS – INTRODUCTION

  • Line Gordon, Director Stockholm Resilience Centre Professor in Sustainability Science
  • Susanna Sieff, Sustainability Director FIS

12.00

LUNCH By Bergstugan, Fröå Gruva:  “Food for White Winter-style”

13.00

NATURE and BUSINESS FOR NATURE 

Leadership for value creation within planetary limits

  • Opening perspective on Nature and Climate
    Johan Kuylenstierna, DG Swedish Environmental Protection Agency
  • Entrepreneur perspective
    Stefan Krook, Author Laghum Economy, founder of GodEl and Good Course

Is business for nature possible?

Panel with introduction from:

  • Science perspective

Lisen Schultz, Stockholm Resilience Centre 
Nature as the foundation of resilient economies

  • Corparate Strategy perspective

Annika Ramsköld, Vice President Corporate Sustainability Vattenfall 

Sustainability to future‑proof a company

  • Finance perspective

Johanna Fager Wettergren, Head of Sustainability, Swedbank 

Financing the transition

—–

“How a circular transformation reduces the risk of overshooting our planetary boundaries”

  • Pär Larshans, Chief Sustainable Officer, Ragn-Sells Group

CLIMATE RESPONSIBILITY – WHATS LAW GOT TO DO WITH IT?

  • Jonas Ebbesson, Professor of Environmental Law
  • Anna Berntorp, Partner DLA Piper
  • Conversation moderated by Carolina Klüft

14.45 

COFFEE BREAK 

15.10

Youth Panel

15.20

FOLLOW-UP: TRANSPORTATION (FROM 2025)

Moderated by Mattias Goldmann, 2030-sectretariat, environmental expert

  • Claes Lindholz, Senior Vice President Sustainabilty, SJ 
  • Fanny Sjödin, Sustainability Manager Skistar
  • Magnus Aspergren, Director Region Jämtland Härjedalen
  • Jörgen Wederfeldt, Director Audi Sweden
  • Erik Westman, Executive Vice President and Chief Revenue Officer, SAS

IMPACT THROUGH BOLD COLLABORATION

Purpose: highlight challenging collaborations that lead to positive change , inspire next steps and new partnerships. 

Together for sustainable moutain experience

  • Fanny Sjödin, Sustainability Manager Skistar
  • Claes Lindholtz, Senior Vice President Sustainabilty, SJ 

RADICAL COLLABORATION IN A POLARIZED WORLD

  • Per Olsson, Deputy Science Director, Associate Professor Stockholm Resilience Centre (10)
  • Koen Thewissen, Communication strategist and the founder of the Belgian Advertising School. (10)

Case: 

  • Rickard Åström, Handölsdalens sameby
  • Maria Persson, Svenska Turistföreningen

16.40

CLOSING REMARKS

16.45 – 17.30 & 17.15 – 18.00

SALLY

At the Swedish National Alpine Arena.

DEAR ECONOMY – Is there a future in this economy?

19.00

Welcome drink with music

NoSA Dinner – Food for White Winters- style

At Holiday Club.

Saturday March 14 

07.00–08.30

EXCLUSIVE MORNING SKIING WITH SKISTAR AND SKI STARS

08.30–10.00

BREAKFAST SEMINAR

At the Arena Lounge, the Swedish National Alpine Arena. 

08.45

  • Carolina Klüft

08.55

Keynote: Fear vs Hope : Koen Thewissen

09.15

Launch of Climate Collab

Frippe Stenberg, Commercial Director, Swedish Ski Association

Emma Crépin, Marekting Manager Vattenfall

09.30 FUTURE PANEL

WRAP UP & NEXT STEPS

  • Per Olsson, Deputy Science Director, Associate Professor Stockholm Resilience Centre
  • André Myhrer, Olympic skiier
  • Sara Öhrvall, Advisor, Investor and Board Director in among other Investor, Axfood, Verisure and Chair of SSE Business Lab
  • Marit Gjerland, Leader of skiing facilities, sports policy and development Norwegian Ski Federation
  • Olle Danielsson, CEO World Cup Åre

10.00

FIS ALPINE SKI WORLD CUP 

Giant Slalom, first run.

11.00-11.45 & 11.45-12.40

SALLY

At the Swedish National Alpine Arena.

DEAR ECONOMY – Is there a future in this economy?

13.00

FIS ALPINE SKI WORLD CUP 

Giant Slalom, second run.

14.00 – 14.50

SALLY

At the Swedish National Alpine Arena.

DEAR ECONOMY – Is there a future in this economy?

15.00 – 17.30

SNOWTOPIA AFTER SKI & TALKSHOW

At Holiday Club

Registration is requried. Register here. 

  • Climate après-ski “Snowtopia” at Holiday Club, in collaboration with Stockholm Resilience Centre, Live Green, World Cup Åre, and Holiday Club.
  • Brave conversations about climate and goal conflicts with athletes, researchers, musicians, climate advocates, and business leaders are mixed with live music.
  • Live music by Thomas Öberg, singer and songwriter of eclectic indie band Bob Hund.

Read more about the event here.

18.00[UPDATED]

PRIZE CEREMONY & BIB DRAW

Prize Ceremony for Saturday’s top athletes. Bib Draw for the Sunday Slalom at Åre Square.

Sunday March 15

SUNDAY, MARCH 15

09.30

FIS ALPINE SKI WORLD CUP 

Slalom, first run.

10.30 – 11.25  SALLY

At the Swedish National Alpine Arena.

DEAR ECONOMY – Is there a future in this economy?

11.00-11.20 Backsnack with Mattias Goldmann: Climate Sinning Is the New White

Take the chance to listen when Mattias talks about how LUST, SLOTH, GREED, WRATH, ENVY, PRIDE & GLUTTONY will become the salvation of skiing in the future. We believe that the best ideas are born in motion – between ski runs! Back Snack is a place for curious questions, bold thoughts, and shared development, where skiing becomes a natural part of the conversation about sustainability. Free participation subject to availability. You will need your SkiPass, there will be skiing and discussion for 20 effective minutes.

Meetingpoint: Stjärnliften/VM-6

11.20-11.40 Backsnack with Per Olsson, researcher Stockholm Resilience Centre: Food for White Winters

Take the chance to listen when Per talks about how food can help skiers perform at their best while we also take better care of the planet. We believe that the best ideas are born in motion – between runs, in clear winter air, and with the mountains around us. Back Snack is a place for curious questions, bold thoughts, and shared development, where skiing becomes a natural part of the conversation about sustainability. Free participation subject to availability. You will need your SkiPass, there will be skiing and discussion for 20

Meetingpoint: Stjärnliften/VM-6

11.40-12.0 Backsnack with Jessica Ångström, Team Manager Nature Department, WWF and Fanny Sjödin, Sustainability Manager, Skistar: Wilder Skiing

Take the chance to listen when Jessica & Fanny talk about this: When the snow melts, a new season begins – for nature. Now the Swedish ski resorts are joining forces with WWF to make Sweden’s ski slopes wilder and richer in life. We believe that the best ideas are born in motion – between runs, in clear winter air, and with the mountains around us. Back Snack is a place for curious questions, bold thoughts, and shared development, where skiing becomes a natural part of the conversation about sustainability. Free participation subject to availability. You will need your SkiPass, there will be skiing and discussion for 20 effective minutes.

Meetingpoint: Stjärnliften/VM-6

12.30

FIS ALPINE SKI WORLD CUP 

Slalom, second run.